New Marketing Campaign Highlights Our Cancer Expertise

We are rolling out a new marketing campaign that shines a spotlight on the true strength of our cancer program—our people. 

The New Cancer Center is Coming. 
The Expertise is Already Here. 

The campaign's theme celebrates the dedication, skill, and compassion of our clinical teams, reinforcing to our community that exceptional cancer care is already happening every day.

As construction remains on schedule for welcoming our first patients in 2028, this campaign reminds patients and families that they do not have to wait for the new building to receive trusted, high‑quality care close to home.

Lindsay Collins, vice president of Oncology Services, shared her enthusiasm for the program, noting, “I am incredibly proud of our cancer program and the clinical teams who make it exceptional. Their commitment gives me great confidence, not only in the future cancer center, but in the outstanding care our teams provide every day.”

Campaign tactics will include outdoor billboards, social media messaging, and digital advertising. Each tactic is designed to elevate awareness and spotlight the expertise already at work throughout our cancer program. Below are a few examples of the campaign's artwork. The first ads feature Dr. Shannon Armbruster with Gynecology Oncology and Dr. Jackson Kiser with Diagnostic Radiology. 

Learn more about our ongoing efforts to bring advanced treatments to our region.